/Automotive · 2026
HDR Wheels
HDR builds forged beadlock wheels for trucks people drive hard. They came to us as a young brand (est. 2024) with a great product and handed us the keys: creative direction, the full Shopify build, and every photo and frame of video on the site. We gave HDR a look that sits between Western trail culture and JDM, and a store that lets a Land Cruiser, 4Runner or Tundra owner find their fitment fast.
/The brief
A new forged wheel brand going up against names that have been around for decades. HDR needed to look established from day one, and the owner trusted us to decide what that looked like.
/Creative direction
Western designed, JDM at heart. Monospace type, all-caps copy, black and white with an acid-yellow mark and a bilingual tagline. Shot in the dirt and in the shop, never in a showroom.
/The build
A Shopify store built from scratch. Shop by vehicle from FJ Cruiser to Raptor, product pages for every finish of the FD26 Forged and BL79 Forged Beadlock, and an About page that explains why forged and why a true beadlock.
/The content
Trail days with a convoy of Land Cruisers for lifestyle photos, studio product shots for every colorway, and video for the homepage and product pages.
